“Look at your feet. You are standing in the sky. When we think of the sky, we tend to look up, but the sky actually begins at the earth.”
- Diane Ackerman
Managing a values-conscious service business
Marketing a service
Below are resources on services marketing for small businesses, with particular attention to export competitiveness.
Exporting your service top^
Becoming Credible in Export Markets
Provides an overview of what is involved in developing credibility with potential customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Becoming Credible in Export Markets.org.pdf
Choosing a Market Entry Strategy Q&As
10 questions and answers that provide tips on entering new markets and choosing a local partner.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing a Market Entry Strategy Q&As.org.pdf
Choosing Export Markets Q&As
10 questions and answers on how to evaluate possible export markets and leverage your network of contacts to select the best opportunity for your organization.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Export Markets Q&As.org.pdf
Choosing Your Service Export Market
A series of worksheets to help you finalize an export market choice.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Your Service Export Market.org.pdf
Deciding to Export Q&As
10 questions and answers to help you decide whether or not to export.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Deciding to Export Q&As.org.pdf
Developing International Credibility Q&As
10 questions and answers with specific suggestions on quick ways to build your credibility in new markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing International Credibility Q&As.org.pdf
E-Trade for Services Q&As
10 questions and answers on promoting and exporting services via e-trade.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/E-Trade for Services Q&As.org.pdf
Ensuring a Balanced Portfolio When Exporting
Tips on how to adopt a portfolio approach to export market selection.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Ensuring a Balanced Portfolio When Exporting.org.pdf
Export Assistance Needs of Service Firms
Eight differences in the type of export assistance that service firms need as compared with goods exporters.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Export Assistance Needs of Service Firms.org.pdf
Financing Export Market Development
Ideas for how to finance your development of new export markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Financing Export Market Development.org.pdf
Finding Initial Customers in Export Markets Q&As
10 questions and answers to help you leverage your network of contacts to develop export markets and locate potential new customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Finding Initial Customers in Export Markets Q&As.org.pdf
Network Exporting™ Model
A description of the six steps in an efficient alternate model for exporting services based on personal referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/The Network Exporting Model.org.pdf
Preparing to Export Q&As
10 questions and answers on how to get ready to export and how to decide if your organization is export ready.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Preparing to Export Q&As.org.pdf
Quality Assurance and Exporting Services Q&As
10 questions and answers on managing quality assurance and the types of quality management certifications that are available.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Quality Assurance and Exporting Services Q&As.org.pdf
Service Design for Export Markets Q&As
10 questions and answers on designing and pricing your service for foreign markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Service Design for Export Markets Q&As.org.pdf
Temporary Business Travel Q&As
10 questions and answers on how to manage business travel abroad, especially questions at the border.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Temporary Business Travel Q&As.org.pdf
What Is Different about Exporting Services?
An explanation of the differences between exporting services and exporting goods, plus the implications for the exporter.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Is Different about Exporting Services.org.pdf
Services marketing principles top^
Developing Repeat and Referral Business
Provides an overview of strategies to ensure repeat business and gain referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Repeat and Referral Business.org.pdf
Developing Tangible Representations of Your Service
Specific suggestions for business cards, capability brochures, and websites.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Tangible Representations of Your Service.org.pdf
What Makes Services Different
A synopsis of the ways that service businesses differ from goods operations, which can help a business owner be more successful.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Makes Services Different.org.pdf