“Whosoever wishes to know about the world must learn about it in its particular details. Knowledge is not intelligence.
In searching for the truth be ready for the unexpected.
Change alone is unchanging. The same road goes both up and down. The beginning of a circle is also its end. Not I, but the world says it: all is one. And yet everything comes in season.”
- Heraklietos of Ephesos
Managing a values-conscious service business
Marketing a service
Below are resources on services marketing for small businesses, with particular attention to export competitiveness.
Exporting your service top^
Becoming Credible in Export Markets
Provides an overview of what is involved in developing credibility with potential customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Becoming Credible in Export Markets.org.pdf
Choosing a Market Entry Strategy Q&As
10 questions and answers that provide tips on entering new markets and choosing a local partner.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing a Market Entry Strategy Q&As.org.pdf
Choosing Export Markets Q&As
10 questions and answers on how to evaluate possible export markets and leverage your network of contacts to select the best opportunity for your organization.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Export Markets Q&As.org.pdf
Choosing Your Service Export Market
A series of worksheets to help you finalize an export market choice.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Your Service Export Market.org.pdf
Deciding to Export Q&As
10 questions and answers to help you decide whether or not to export.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Deciding to Export Q&As.org.pdf
Developing International Credibility Q&As
10 questions and answers with specific suggestions on quick ways to build your credibility in new markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing International Credibility Q&As.org.pdf
E-Trade for Services Q&As
10 questions and answers on promoting and exporting services via e-trade.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/E-Trade for Services Q&As.org.pdf
Ensuring a Balanced Portfolio When Exporting
Tips on how to adopt a portfolio approach to export market selection.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Ensuring a Balanced Portfolio When Exporting.org.pdf
Export Assistance Needs of Service Firms
Eight differences in the type of export assistance that service firms need as compared with goods exporters.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Export Assistance Needs of Service Firms.org.pdf
Financing Export Market Development
Ideas for how to finance your development of new export markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Financing Export Market Development.org.pdf
Finding Initial Customers in Export Markets Q&As
10 questions and answers to help you leverage your network of contacts to develop export markets and locate potential new customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Finding Initial Customers in Export Markets Q&As.org.pdf
Network Exporting™ Model
A description of the six steps in an efficient alternate model for exporting services based on personal referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/The Network Exporting Model.org.pdf
Preparing to Export Q&As
10 questions and answers on how to get ready to export and how to decide if your organization is export ready.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Preparing to Export Q&As.org.pdf
Quality Assurance and Exporting Services Q&As
10 questions and answers on managing quality assurance and the types of quality management certifications that are available.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Quality Assurance and Exporting Services Q&As.org.pdf
Service Design for Export Markets Q&As
10 questions and answers on designing and pricing your service for foreign markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Service Design for Export Markets Q&As.org.pdf
Temporary Business Travel Q&As
10 questions and answers on how to manage business travel abroad, especially questions at the border.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Temporary Business Travel Q&As.org.pdf
What Is Different about Exporting Services?
An explanation of the differences between exporting services and exporting goods, plus the implications for the exporter.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Is Different about Exporting Services.org.pdf
Services marketing principles top^
Developing Repeat and Referral Business
Provides an overview of strategies to ensure repeat business and gain referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Repeat and Referral Business.org.pdf
Developing Tangible Representations of Your Service
Specific suggestions for business cards, capability brochures, and websites.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Tangible Representations of Your Service.org.pdf
What Makes Services Different
A synopsis of the ways that service businesses differ from goods operations, which can help a business owner be more successful.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Makes Services Different.org.pdf