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Service Growth

Values-Conscious Business

“Look at your feet. You are standing in the sky. When we think of the sky, we tend to look up, but the sky actually begins at the earth.”

- Diane Ackerman
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Managing a values-conscious service business

Marketing a service

Below are resources on services marketing for small businesses, with particular attention to export competitiveness.

Exporting your service  top^

Becoming Credible in Export Markets

Provides an overview of what is involved in developing credibility with potential customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Becoming Credible in Export Markets.org.pdf

Choosing a Market Entry Strategy Q&As

10 questions and answers that provide tips on entering new markets and choosing a local partner.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing a Market Entry Strategy Q&As.org.pdf

Choosing Export Markets Q&As

10 questions and answers on how to evaluate possible export markets and leverage your network of contacts to select the best opportunity for your organization.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Export Markets Q&As.org.pdf

Choosing Your Service Export Market

A series of worksheets to help you finalize an export market choice.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Your Service Export Market.org.pdf

Deciding to Export Q&As

10 questions and answers to help you decide whether or not to export.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Deciding to Export Q&As.org.pdf

Developing International Credibility Q&As

10 questions and answers with specific suggestions on quick ways to build your credibility in new markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing International Credibility Q&As.org.pdf

E-Trade for Services Q&As

10 questions and answers on promoting and exporting services via e-trade.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/E-Trade for Services Q&As.org.pdf

Ensuring a Balanced Portfolio When Exporting

Tips on how to adopt a portfolio approach to export market selection.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Ensuring a Balanced Portfolio When Exporting.org.pdf

Export Assistance Needs of Service Firms

Eight differences in the type of export assistance that service firms need as compared with goods exporters.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Export Assistance Needs of Service Firms.org.pdf

Financing Export Market Development

Ideas for how to finance your development of new export markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Financing Export Market Development.org.pdf

Finding Initial Customers in Export Markets Q&As

10 questions and answers to help you leverage your network of contacts to develop export markets and locate potential new customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Finding Initial Customers in Export Markets Q&As.org.pdf

Network Exporting™ Model

A description of the six steps in an efficient alternate model for exporting services based on personal referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/The Network Exporting Model.org.pdf

Preparing to Export Q&As

10 questions and answers on how to get ready to export and how to decide if your organization is export ready.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Preparing to Export Q&As.org.pdf

Quality Assurance and Exporting Services Q&As

10 questions and answers on managing quality assurance and the types of quality management certifications that are available.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Quality Assurance and Exporting Services Q&As.org.pdf

Service Design for Export Markets Q&As

10 questions and answers on designing and pricing your service for foreign markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Service Design for Export Markets Q&As.org.pdf

Temporary Business Travel Q&As

10 questions and answers on how to manage business travel abroad, especially questions at the border.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Temporary Business Travel Q&As.org.pdf

What Is Different about Exporting Services?

An explanation of the differences between exporting services and exporting goods, plus the implications for the exporter.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Is Different about Exporting Services.org.pdf

Services marketing principles  top^

Developing Repeat and Referral Business

Provides an overview of strategies to ensure repeat business and gain referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Repeat and Referral Business.org.pdf

Developing Tangible Representations of Your Service

Specific suggestions for business cards, capability brochures, and websites.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Tangible Representations of Your Service.org.pdf

What Makes Services Different

A synopsis of the ways that service businesses differ from goods operations, which can help a business owner be more successful.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Makes Services Different.org.pdf

More information can be found at Service Growth - http://servicegrowth.org/
Tuesday, September 26, 2017