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Service Growth

Values-Conscious Business

“Great are they who see that spiritual is stronger than any material force, that thoughts rule the world.”

- Ralph Waldo Emerson
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Managing a values-conscious service business

Marketing a service

Below are resources on services marketing for small businesses, with particular attention to export competitiveness.

Exporting your service  top^

Becoming Credible in Export Markets

Provides an overview of what is involved in developing credibility with potential customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Becoming Credible in Export Markets.org.pdf

Choosing a Market Entry Strategy Q&As

10 questions and answers that provide tips on entering new markets and choosing a local partner.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing a Market Entry Strategy Q&As.org.pdf

Choosing Export Markets Q&As

10 questions and answers on how to evaluate possible export markets and leverage your network of contacts to select the best opportunity for your organization.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Export Markets Q&As.org.pdf

Choosing Your Service Export Market

A series of worksheets to help you finalize an export market choice.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Choosing Your Service Export Market.org.pdf

Deciding to Export Q&As

10 questions and answers to help you decide whether or not to export.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Deciding to Export Q&As.org.pdf

Developing International Credibility Q&As

10 questions and answers with specific suggestions on quick ways to build your credibility in new markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing International Credibility Q&As.org.pdf

E-Trade for Services Q&As

10 questions and answers on promoting and exporting services via e-trade.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/E-Trade for Services Q&As.org.pdf

Ensuring a Balanced Portfolio When Exporting

Tips on how to adopt a portfolio approach to export market selection.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Ensuring a Balanced Portfolio When Exporting.org.pdf

Export Assistance Needs of Service Firms

Eight differences in the type of export assistance that service firms need as compared with goods exporters.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Export Assistance Needs of Service Firms.org.pdf

Financing Export Market Development

Ideas for how to finance your development of new export markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Financing Export Market Development.org.pdf

Finding Initial Customers in Export Markets Q&As

10 questions and answers to help you leverage your network of contacts to develop export markets and locate potential new customers.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Finding Initial Customers in Export Markets Q&As.org.pdf

Network Exporting™ Model

A description of the six steps in an efficient alternate model for exporting services based on personal referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/The Network Exporting Model.org.pdf

Preparing to Export Q&As

10 questions and answers on how to get ready to export and how to decide if your organization is export ready.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Preparing to Export Q&As.org.pdf

Quality Assurance and Exporting Services Q&As

10 questions and answers on managing quality assurance and the types of quality management certifications that are available.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Quality Assurance and Exporting Services Q&As.org.pdf

Service Design for Export Markets Q&As

10 questions and answers on designing and pricing your service for foreign markets.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Service Design for Export Markets Q&As.org.pdf

Temporary Business Travel Q&As

10 questions and answers on how to manage business travel abroad, especially questions at the border.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Temporary Business Travel Q&As.org.pdf

What Is Different about Exporting Services?

An explanation of the differences between exporting services and exporting goods, plus the implications for the exporter.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Is Different about Exporting Services.org.pdf

Services marketing principles  top^

Developing Repeat and Referral Business

Provides an overview of strategies to ensure repeat business and gain referrals.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Repeat and Referral Business.org.pdf

Developing Tangible Representations of Your Service

Specific suggestions for business cards, capability brochures, and websites.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/Developing Tangible Representations of Your Service.org.pdf

What Makes Services Different

A synopsis of the ways that service businesses differ from goods operations, which can help a business owner be more successful.
Dorothy Riddle, Service-Growth Consultants Inc., Copyright 2008, linked 08/16
http://servicegrowth.org/documents/What Makes Services Different.org.pdf

More information can be found at Service Growth - http://servicegrowth.org/
Wednesday, November 22, 2017